Hi, I’m Tom…
I am a seasoned creative vet, experienced with everything from packaging design & production to large scale video & photo shoots... I bring the eye of someone who's worked in FinTech, Fashion, Beauty, and even wrote, produced, and edited an educational film for a Non-Profit (Project ALERT).
I can concept large initiatives, as well as produce pixel perfect assets, and feel my mixed bag of experience brings a unique POV to any team. I enjoy using both sides of my brain and sometimes none of it at all. I love to have fun, and play well with others (or by myself).
In my free time, I'm working on writing and producing my first feature film, and I'm the proud dad of an amazing 10 year old boy...
ACCOMPLISHMENTS
• Wrote & Produced Telly Award winning video for Influencer beauty brand (One of One by Cést Moi)
• Creative lead for mass-market arm (Target, Walmart, Costco) of $550M Corporation (Maidenform)
• Commendation from Visa & The Integer Group for disruptive role in partner rebrand (Kaiku)
• Autonomous life cycle project management & design of over 100 different SKUs (Maidenform)
• Visually built FinTech start-up’s Mobile Budgeting App from the ground up (Jelli)
EXPERIENCE
Creative Director, Self Employed, Los Angeles (2014-present)
Art Direction & Production Design (web/digital/print) as well as Video Producing/Writing/Directing/Editing for clients including: Sky Organics, Jelli, Calvin Klein, American Salon, Cést Moi Beauty, Nespresso, Hairbrained, Maidenform, BeGood, Body Bar(re), Avis Dental & Northern Rhode Island Pediatrics.
Freelance Creative Director, Jelli Finance, Los Angeles (2019-2023)
Built Start-Up FinTech Brand from scratch, soup-to-nuts, App to Social…
Digital Designer, Aquent Studios, Los Angeles (2018-2019)
Studio Production Designer (site/banners/email & print) servicing the Shutterfly account. Helped create and implement new “best practices” for homepage production design & workflow.
Creative Director, Kaiku Finance, Los Angeles (2014-2017)
Responsible for total rebrand of company, including: UX/UI for Reactive Website & Mobile App, Marketing Collateral & Emails. Also created online branded video content and new brand voice, and corporate pitch decks and info graphics.
Design Manager/Art Director, Maidenform Inc., New Jersey (2011-2013)
Design and production of retailer mass brand: art directing photo shoots, photo retouching, retail graphics, P.O.P displays, digital assets, and POS advertising. Producied & directed industrial videos for online use. Oversaw packaging production and language versioning for domestic & international markets.
Freelance Designer, Philosophy Inc., Phoenix, AZ (2010 - 2011)
Responsible for design and production of various packaging, holiday, web and in store display projects. Also photo retouched product photography for both packaging/print/web.
EDUCATION
Fashion Institute of Technology, New York, New York - BFA Advertising Design
College of William and Mary, Williamsburg, Virginia - Liberal Arts