CestMoi — Tom Curitore

Project Scope

With my wifey as Creative Director (xoscuritore.com), I was often outsourced to in different capacities for support. Retouching, video editing, art direction, and producing to name a few. Billed as “clean beauty for the next generation”. It was important all imagery looked elevated and aspirational, but still natural and real.

This project was a 3 day photo & video shoot, produced, art directed, and retouched, capturing a variety of assets including a “music video” announcing the launch of Cést Moi’s partnership with influencer Liza Koshy.

But it wasn’t all models and celebrities… there was plenty of ecomm optimization, product rendering and retouching…

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